HACKNEY BREWERY.

A human approach to a community-led brand

St John at Hackney Brewery is about more than just great beer and great food. It’s about providing an amazing space with a deep connection to the community, the church and the people. Sophie’s role during this project was analysing the strong brand values that were already in place and working with the St John team on how best to communicate these. This included naming, brand strategy, tone of voice and full brand creation in preparation for launch.