Norton.

Norton’s timeless style and craftsmanship in luxury apparel

Norton have been making iconic British motorcycles for more than 125 years; looking to the future, they began their shift towards becoming a premium lifestyle brand in 2022, including the launch of Norton Apparel. As Design and Art Director as part of Poppins Agency, Sophie created a series of stills and films juxtaposing the rugged, adventurous spirit of Norton with their contemporary luxury collection. The content featured a tease and full launch advertising campaign shot in rural Scotland, a look behind the scenes of the garments being handmade, and an e-commerce point of sale platform.